Typography is the study and manipulation of letters. It is more than simply choosing a font for a particular situation, although that is a large part of it. Typography can involve working with letters as shapes: using curves, angles and negative spaces to create design elements from type. Here are some examples of graphic artists who have expanded the idea of type beyond just being a functional tool for conveying information, into using type as a means of design, self-expression and communication.
Know of any amazing examples of typography? Leave a link in the comments!